What is a ship design firm, really?
DOI:
https://doi.org/10.59490/imdc.2024.914Keywords:
Ship design, firm strategy, resource organization, value activity analysisAbstract
Ship design is a creative process serving a defined objective. This is normally an iterative process with the design being corrected and adjusted many times until it satisfies this objective. Ship design is taking place in a broader business context consisting of stakeholders providing necessary resources and information to enable the realization of a vessel newbuilding project. Activities performed by different actors, such as customers, suppliers and brokers, are organized by and integrated into a ship design firm. This paper
addresses and discusses different ways of organizing integrated design-related activities to deliver on the firm´s value proposition. A value proposition denotes the promised value to a selected customer, and through its value proposition, a ship design firm provides “superior” solutions to a customer’s needs. To enable this solution, a design firm draws on its current resources, including its past knowledge and experiences, and uses these resources in different types of processes, and – in different ways of collaborating with internal and external actors and specialists. In this paper, we draw on approaches from the field of business strategy to understand implications and trade-offs in different logics of value creation processes, how they can be applied in ship design firms, and their implications.
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Copyright (c) 2024 Benjamin Lagemann, Randi Lunnan, Per Olaf Brett, Jose Jorge Garcia Agis, Astrid Vamråk Solheim, Stein Ove Erikstad
This work is licensed under a Creative Commons Attribution 4.0 International License.