What is a ship design firm, really?





Ship design, firm strategy, resource organization, value activity analysis


Ship design is a creative process serving a defined objective. This is normally an iterative process with the design being corrected and adjusted many times until it satisfies this objective. Ship design is taking place in a broader business context consisting of stakeholders providing necessary resources and information to enable the realization of a vessel newbuilding project. Activities performed by different actors, such as customers, suppliers and brokers, are organized by and integrated into a ship design firm. This paper
addresses and discusses different ways of organizing integrated design-related activities to deliver on the firm´s value proposition. A value proposition denotes the promised value to a selected customer, and through its value proposition, a ship design firm provides “superior” solutions to a customer’s needs. To enable this solution, a design firm draws on its current resources, including its past knowledge and experiences, and uses these resources in different types of processes, and – in different ways of collaborating with internal and external actors and specialists. In this paper, we draw on approaches from the field of business strategy to understand implications and trade-offs in different logics of value creation processes, how they can be applied in ship design firms, and their implications.




How to Cite

Lagemann, B., Lunnan, R., Brett, P. O., Garcia Agis, J. J., Solheim, A. V., & Erikstad, S. O. (2024). What is a ship design firm, really?. International Marine Design Conference. https://doi.org/10.59490/imdc.2024.914

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