Digital Platform Government in the Promotion of Brazilian Audiovisual Content

Abstract

The paper presents the Brazilian Public Audiovisual Content Platform, an initiative by the Ministry of Culture that aims to democratize access to national audiovisual content, with a focus on cultural inclusion and diversity. The platform complies with Law 13.006/2014, which mandates the screening of national films in schools and adopts the principles of Digital Government as established by Law 14.129/2021, prioritizing citizen-centricity, social participation, interoperability, and integration with other public services. The study employed an exploratory evaluation, supported by a qualitative approach, for collecting and analyzing primary data. The research methodology incorporated document analysis, pilot testing, and representative groups from the platform's user base. Data collection initially involved reviewing official documents, including the Work Plan approved by the Ministry of Culture, compliance reports, public policy documents, and legislation related to Digital Government. The analysis highlights technological challenges such as data security and accessibility, as well as the need to reduce digital exclusion. It concludes that the platform represents progress toward building a more inclusive and transparent digital government, with the potential to inform future public policies in the cultural and digital domains.